Valentine’s Day is all about love—but let’s be real, sometimes it’s also about knowing when to walk away. In the world of technology and marketing, trends come and go, and while some innovations have completely stolen our hearts, others… well, it’s time to cut ties.
So, grab some chocolate and settle in as we share the tech and marketing trends we’re swooning over—and the ones we’re officially ghosting in 2025.
Trends We Love
AI That Enhances (Not Replaces) Human Creativity
No, we are not about to let AI steal anyone’s job OR replace human creativity. However, it can be a supportive partner in the creative process, helping with content creation, automation, and data analysis. The best brand knows that AI should be an assistant that increases productivity, not the star of the show.
Websites That Prioritize Accessibility
Inclusive design is non-negotiable. We love seeing more businesses prioritize ADA compliance, ensuring their websites are easy to navigate for everyone. Bonus: It’s great for SEO, too! If your website needs to be ADA compatible, our team has several solutions that can ensure everyone has a good user experience on your site. Just contact our website team!
Personalized Marketing That Feels Genuine
Gone are the days of generic mass emails. We’re head over heels for brands that use data wisely to create tailored experiences without feeling invasive. This means diversifying your mailing lists and spending a little extra time tailoring messages to specific audiences. The more targeted, the better!
Cybersecurity Best Practices
Nothing says "commitment" like securing your data. Multi-factor authentication (MFA), strong password policies, and proactive security measures are the ultimate love language for businesses. Pro tip: our tech team highly recommends utilizing an authenticator app instead of setting up MFA with your phone number. This helps take your security to another level.
Trends We’re Breaking Up With
Overcomplicated User Experiences
If your website or app feels like a maze, customers will walk away. Is your site map organized or chaotic? We’re done with clunky navigation, slow load times, and confusing layouts. A clean, fast website will earn you major SEO points. Our website team conducts regular site speed tests as part of our website managed services plan. Just ask!
Social Media “Engagement Bait”
We’re talking about those “LIKE THIS IF YOU’RE BREATHING” posts. Authentic engagement beats algorithm hacks every time. Take time to identify the messaging that speaks to your customer base. We know trends are tempting, but they’re also fleeting. Pro tip: people love seeing the faces behind your brand. Don’t be afraid to be on the other side of the camera!
Ignoring Mobile Optimization
It’s 2025. If your website still isn’t mobile-friendly, we need to have a serious talk.60% of the world uses a mobile device to view websites, so don’t forget to check in on how your mobile view is looking/functioning!
Relying on Weak Passwords
“Password123” isn’t cutting it anymore. If your security practices are stuck in the early 2000s, it’s time for an upgrade. A unique password should be created each time you set up an account, and your passwords should be stored safely in an encrypted password manager. Just ask our tech team how!
This Valentine’s season, let’s commit to smarter, more intentional tech and marketing decisions. Whether you’re looking to upgrade your website, refresh your marketing strategy, or improve your cybersecurity, Twin Oaks Technology is here to help. Let’s build something great together!
